Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a statement regarding the temporary suspension of the Itch.io platform, allegedly triggered by their brand protection software. Let's delve into Funko's response. Funko Denies Requesting Full Platform Takedown

Private Discussions with Itch.io Underway

Funko's official X (formerly Twitter) account addressed the situation, emphasizing their respect for the indie gaming community and its creators. They confirmed that their brand protection partner, BrandShield, flagged an Itch.io page mimicking the Funko Fusion development website, leading to a takedown request. However, Funko explicitly stated they did not initiate a takedown of the entire Itch.io platform and expressed relief at its swift restoration.

Funko confirmed direct communication with Itch.io to resolve the matter and thanked the gaming community for their understanding while the situation is clarified.

Itch.io's owner, Leaf, provided further context on Hacker News, revealing the takedown wasn't a simple request but a "fraud and phishing report" sent to both the hosting provider and registrar. The registrar's automated system responded by taking down the entire domain, despite Leaf's immediate action to resolve the issue. Leaf also noted, though unmentioned in Funko's statement, that Funko's team contacted his mother.

For a more comprehensive account of the incident, refer to Game8's previous report on the Itch.io shutdown.