Xbox and Halo Gear Up for 25th Anniversary Celebrations
With the 25th anniversary of both the original Halo game and the Xbox console fast approaching, Xbox has confirmed major celebratory plans are underway. This news comes from a recent interview shedding light on Xbox's future business strategies, including a significant push into licensing and merchandising.
Xbox's Expanding Licensing and Merchandising Efforts
Xbox is preparing extensive celebrations for the Halo franchise, currently developed by 343 Industries. In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, highlighted the company's expanding reach into licensing and merchandising, a strategy mirroring similar successful expansions of franchises like Fallout and Minecraft into television and film.
Friend confirmed that "plans are being developed" for the 25th anniversary of both Halo and the Xbox console, alongside other franchise milestones. He emphasized the importance of celebrating the rich history and engaged communities surrounding these iconic brands. While specifics remain undisclosed, the anticipation is high.

Halo's Legacy and Future
Celebrating its 25th anniversary in 2026, Halo boasts over $6 billion in revenue since its debut in 2001. Its significance to Xbox extends beyond financial success; Halo: Combat Evolved was the console's launch title. The franchise has expanded into novels, comics, and most recently, the critically acclaimed Paramount+ TV series.
Friend stressed a strategic approach to franchise development, ensuring any new initiatives enhance the fan experience and build upon existing fandom. Xbox possesses a vast portfolio, and a careful, considered approach is paramount.
Halo 3: ODST's 15th Anniversary
Separately, Halo 3: ODST recently marked its 15th anniversary with a commemorative 100-second YouTube video. The video revisits the game's release and its lasting impact on fans.Halo 3: ODST is playable on PC via Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.