"Hello Kitty Friends Match Soft-Launches in Select Regions for Colorful Match-3 Fun"

• Now in soft launch in the Philippines and Canada
• Brighten up Dreamland with your Sanrio pals
• Collect more than a hundred adorable costumes

Following weeks of anticipation, LINE Games has officially soft-launched Hello Kitty Friends Match in the Philippines and Canada—marking a delightful new chapter for fans of all things kawaii. This vibrant match-3 puzzle adventure invites players to gather star power and revitalize a once-gleaming village, all with the cheerful support of ten beloved Sanrio characters, including Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pompompurin.

In Hello Kitty Friends Match, gameplay blends charming puzzle-solving with heartwarming customization. As you clear levels and progress through Dreamland, you’ll unlock over 100 themed costumes, allowing you to dress up your favorite Sanrio friends in the cutest outfits imaginable. Each puzzle solved brings more color and joy to the world, making the journey as visually rewarding as it is entertaining.

Admittedly, one noticeable absence stands out—Gudetama fans might be left wondering where their sleepy egg favorite is. But let’s be real: even without him, the sheer charm of the Sanrio universe is more than enough to draw players in. And for those of us in soft-launch regions like the Philippines, resisting the urge to dive in is practically impossible.

While the global release is set for the first half of the year, pre-registration is now open worldwide, giving eager fans a chance to secure exclusive in-game rewards ahead of launch. For those looking to stay updated, joining the official Facebook community is a great way to catch the latest news, events, and character reveals. You can also visit the official website for deeper insights into the game’s development and the creative minds at LINE Games.

In the meantime, if match-3 adventures are your thing, check out our curated list of the best match-3 games on Android to keep the fun going until Hello Kitty Friends Match rolls out globally.