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Borderlands 4 Priced at $70, Not $80 as Rumored

Author : Zoey

Jun 30,2025

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Borderlands 4 Prices Set at $70 Instead of the $80 Previously Speculated

Borderlands 4 pre-orders confirm a $70 price tag, putting to rest earlier speculation that it might be priced at $80. Read on to discover everything about the game’s launch pricing, edition breakdown, and fan reactions.

Borderlands 4 Priced at $70, Not $80

Borderlands 4 Pre-Orders Are Now Live!

On June 16, the official Borderlands Twitter (X) account announced that pre-orders for Borderlands 4 are now live across all platforms. This announcement also confirmed the game’s final retail price: $70 for the Standard Edition.

Additionally, the Deluxe Edition will retail for $100, while the Super Deluxe Edition comes in at $130. These details have calmed community concerns that had been building since rumors suggested an $80 release price.

Borderlands 4 Prices Set at $70 Instead of the $80 Previously Speculated

The topic gained traction a few weeks ago when Gearbox CEO Randy Pitchford responded ambiguously to a fan inquiry regarding the game's potential cost. On May 14, he replied to a tweet suggesting the $80 price point by stating that “real fans” would find a way to afford it—an answer that sparked significant backlash from the community.

Pitchford later attempted damage control with a follow-up tweet on May 29, clarifying his stance:

"I am sorry there was a misunderstanding. The absolute sincere truth is that I don’t want anyone to pay any more than they should or are comfortable with and I always work with the intent and hope that a customer always feels they got the better end of the deal no matter what they pay."

Although this statement aimed to ease tensions, many fans still felt uneasy over his initial comment about “real fans.” However, the official pricing announcement has largely alleviated concerns about accessibility and value.

Borderlands 4 Prices Set at $70 Instead of the $80 Previously Speculated

Borderlands 4 – Available Editions at Launch

Borderlands 4 will launch with three digital editions: the Standard Edition, Deluxe Edition, and Super Deluxe Edition. Each offers increasing levels of additional content and exclusive items.

Glided Glory Pack (Included with All Pre-Orders)

All pre-orders—regardless of edition—will receive the Glided Glory Pack, which includes:

1 Vault Hunter Skin
1 Weapon Skin
1 ECHO-4 Drone Skin

Borderlands 4 Prices Set at $70 Instead of the $80 Previously Speculated

Deluxe Edition ($100)

The Deluxe Edition adds the Bounty Pack, featuring:

Firehawk's Fury Weapon Skin
Bounty Pack Bundle:
- 4 unique areas with new missions and bosses
- 4 Vault Cards offering special challenges and rewards
- New gear and weapons
- New Vault Hunter cosmetics
- 4 new vehicles with custom cosmetic options

Borderlands 4 Prices Set at $70 Instead of the $80 Previously Speculated

Super Deluxe Edition ($130)

For those looking for even more content, the Super Deluxe Edition builds upon the Deluxe tier with two additional packs:

Ornate Order Pack:

4 Vault Hunter Skins
4 Vault Hunter Heads
4 Vault Hunter Bodies

Vault Hunter Pack:

2 new playable Vault Hunters
2 new Story Packs with fresh story and side missions
2 new map regions
Additional gear and weapons
Exclusive Vault Hunter and ECHO-4 cosmetics

Borderlands 4 Prices Set at $70 Instead of the $80 Previously Speculated

GameStop Exclusive ECHO-4 Bundle ($150)

GameStop is offering a limited-time physical bundle called the ECHO-4 Bundle, which includes:

20cm ECHO-4 Statue
Map of Kairos
SHiFT Code for 5 Golden Keys in Borderlands 4
Vault Symbol Necklace
Set of 4 Double-Sided Lithograph Art Prints

Please note: this bundle does not include the base game.

Borderlands 4 Prices Set at $70 Instead of the $80 Previously Speculated

Final Thoughts on Borderlands 4 Pricing

While some players speculated whether the $70 price tag was influenced by the previous controversy surrounding Randy Pitchford’s comments, publisher 2K Games recently revealed that Mafia: The Old Country will retail for $50, suggesting that Borderlands 4’s pricing is intentional and aligned with market expectations for AAA titles.

Borderlands 4 is scheduled for release on September 12, 2025, for PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC.

Stay tuned for more updates and in-depth coverage of Borderlands 4 right here!