Demi Lovato Leads PlanetPlay's Green Push

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of environmentally focused initiatives within mobile gaming. Lovato will appear in several popular mobile games, including Subway Surfers and Peridot. Players can collect Lovato-themed avatars, with proceeds benefiting environmental projects.

PlanetPlay has a history of collaborating with celebrities to promote environmental awareness through gaming. Previous campaigns featured David Hasselhoff and J Balvin. This MGTM edition stands out due to its broad reach, encompassing a wider range of games than previous initiatives.

Lovato's involvement extends beyond simple endorsements; she will feature prominently in games like Subway Surfers, Peridot, Avakin Life, and Top Drives. The diverse selection of games ensures a wider audience engagement, potentially maximizing the impact of the environmental fundraising.

This comprehensive approach contrasts with previous celebrity-driven environmental campaigns, which often lacked sustained impact. The scale and scope of this MGTM campaign suggest a greater potential for positive environmental change. It's a win-win-win situation: benefiting the environment, pleasing Lovato's fans, and offering game developers a unique promotional opportunity.

For a broader view of top mobile games, explore our list of the best mobile games of 2024.