Flexion, EA partner to expand hit mobile games to new app stores

The partnership between Flexion and EA marks another significant step towards expanding the accessibility of mobile games beyond the traditional Google Play and iOS App Store platforms. This move signals a major shift in how large publishers are approaching the potential of alternative app stores, especially following regulatory changes that have compelled Apple to open up to these alternatives in regions like the EU.

For gamers, this development means greater choice and possibly more favorable conditions on these alternative platforms. Historically, the mobile gaming market has been dominated by Apple and Google's app stores. However, recent legal challenges have led to a relaxation of what were seen as anti-competitive practices, paving the way for a burgeoning ecosystem of alternative app stores.

These alternative platforms are keen to attract users with enticing incentives. Take, for instance, the Epic Games Store, which has made headlines with its free game offerings. While the platforms Flexion is working with may not go to such extremes, they are likely to offer more flexible policies compared to the rigid standards set by Apple and Google.

EA, a titan in the gaming industry known for its expansive reach and acquisitions, recognizing the potential of alternative app stores is a strong indicator of the direction the market is heading. This move suggests that other publishers might soon follow suit, seeing alternative platforms as viable avenues for distribution.

While specifics on which EA games will be available on these alternative stores remain under wraps, speculation points towards titles like Diablo Immortal and other entries in the Candy Crush series. This partnership not only broadens the horizons for gamers but also hints at a more competitive and diverse mobile gaming landscape in the future.