Pokémon Crowned Japan's Top Entertainment Brand

A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.

The "reach score" is a proprietary metric calculating daily interactions with brand content across apps, games, music, videos, and manga. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.

Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points (80% of its total score). This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Additional contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also boosted brand visibility.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other merchandise. It's jointly managed by Nintendo, Game Freak, and Creatures, companies that established The Pokémon Company in 1998 to oversee brand operations.